I am Cristina Dragan, an Expert Consultant in Human Resources & Service Behaviors in Hospitality.
I’ve spent the last 18 years in the kind of roles that make you both fall in love with people and question your career choices on the same day: corporate training, HR leadership, and guest experience in luxury hospitality.
Thirteen of those years were in hotels where service isn’t a department, but the whole brand, places like The Ritz-Carlton and JW Marriott.
The rest? I’ve been working with businesses that depend on guest loyalty, reputation, and the quiet power of internal culture.
NOW I work with owners who are tired of inconsistent service and high turnover. Whether you’re a private clinic in Bucharest or a boutique hotel in Dubai, I translate the five-star behaviors and systems into simple, repeatable frontline habits, minus the corporate complexity.
> Hotels, boutique hotels, and resorts seeking consistency without losing character
> Short-term rental owners, managers & hosts, who want profitable guest experiences
> HORECA businesses (restaurants, cafés, bars) that refuse to be average
> Hospitality-inspired businesses (clinics, beauty & wellness, retail) aiming to upgrade how service actually feels
Most “HR problems” are actually just expensive habits you haven’t broken yet. I am not here to give you a handbook, we build the systems that protect your profit.I identify who is slowing your team down, and if the problem is you, I’ll tell you directly.
Move from hiring “heads” to fill gaps to selecting behaviors that fit your goals.
A new joiner shouldn’t cost you money for a month. My onboarding makes them profitable after Week 1.
If a task doesn’t serve the guest or the profit, we remove it. And handle poor performance without the drama.
AREAS OF SUPPORT
Recruitment & Onboarding
Training & Development
Performance Review
Employee Engagement
Employee Relations & Disciplinary Actions
Mass Recruiting & Onboarding for pre-opening hotels
Most service training fails because it teaches people what to do, but not how to think.Transactional employees follow rules; intuitive hosts anticipate needs.If your staff is waiting for the guest to speak first, you aren’t providing service, you are just processing orders.
Increase your TripAdvisor and Booking.com review scores
Reduce guest complaints and service recovery situations
Increase upselling and revenue through better guest interaction
Strengthen your online reputation and guest loyalty
Experience optimization – I take your current service habits and strip away the unnecessary to reveal the exceptional.
“Good” service is now a commodity. If you are just meeting expectations, you are invisible. The “1% Margin” is the difference between a guest who is satisfied and a guest who becomes your marketing department.
I help you identify the high-impact, low-cost “Wow-portunities” that your competitors are too busy or too blind to see.
AREAS OF SUPPORT
Redesign the guest journey from scratch
Build and use a simple Guest Preferences system
Train teams to notice, predict, and surprise
Identify actions to WOW your guests
More details on – https://thehrlobby.com/#services
Projects & Testimonials – https://thehrlobby.com/#projects
Free 30-min Consultation/Audit about your team, book on the link below:
https://calendly.com/cristina-dragan-thehrlobby/30min?month=2026-05
Start a conversation! Is your front-line team growing your business, or holding it back? Most owners assume they are offering great service, but they are just overpaying for attendance. They spend thousands on marketing to bring guests to the door, only to let mediocre interactions burn their reputation and profit. I fix the behaviors that cost you the second visit! 18 years in HR Leadership & Luxury Hospitality JW Marriott | The Ritz-Carlton Bucharest | Venice | Dubai
Free 30-min Consultation/Audit
Hiring based on guesswork
Training that's quickly forgotten or non-existent
New hires left to discover for themselves
Performance feedback that changes nothing
Service quality that depends on "who's on shift"
Lost revenue due to poor customer interactions
Negative reviews that were easily avoidable with better service
Tells you exactly what needs to change and how - no sugarcoating.
Doesn't just deliver a training session; they build the foundation of your service culture and education.
Comes with "pre-packaged" expertize from the front lines.
Stays for the implementation, providing long-term strategies rather than "band-aid" solutions.
Is not on your payroll; you pay for outcomes, not for showing up.